Tag Archives: traffic

Removing the Rat Runs: call for European Partners

New adult learning programme for 2012: Removing the Rat Runs

We frequently use arts and creative practice in the development of innovative community engagement strategies and work directly with local communities to generate new local policies in the field of health, environment, education and culture. In 2012 we will be focusing on the health and environmental effects of urban traffic and will be doing this through the delivery of our adult learning programme, Removing the Rat Runs.

Removing the Rat Runs: calming local traffic through community actions

The ‘Rat Run’ project aims to increase local communities knowledge, skills and capabilities to reduce road traffic accidents in neighbourhoods and residential areas. Success of the speed reduction programmes in Liverpool UK, for example, has been proven to depend on good communications and building grass roots support and demand for reduced speed. It is the culture shift which ensures successful outcomes on traffic calming and road traffic accidents.
Grundtivg partners on the project will be involved in developing a European project which provides innovative insights and advice on best practice on establishing community based models of traffic calming.
Learners from the Grundtvig partners will be involved in designing local, national and European models of traffic calming based on the following model:

1. Devising a communications plan and overseeing an approach which will include
a. Identification of key stakeholders, interest groups etc and proposals for their engagement and recruitment to the campaign.
b. Utilise appropriate research to develop and co-ordinate a campaign across grassroots and influencers to achieve successful speed reduction
c. Develop key messages based on insight into attitudes, behaviours, motivations and barriers, and co-ordinate use across all partners for engagement and formal consultations to support consistency, using research to support targeting /effectiveness.
d. Develop communications protocol to ensure effective partnership approach
e. Develop supporting branding for partners to use
f. Develop a media relations strategy and action plan that will educate journalists, garner support for the agenda and result in positive media coverage.
g. Support community delivery partner / groups to run effective supporting campaigns – building community ownership and capacity
h. Evaluate the approach during delivery and refine approach in response to feedback

2. Identify community partners / organisations and individuals interested in championing this issue and taking the message into their own communities…eg schools campaigns, Councillors, parent led road safety campaigns, youth associations etc..
3. Ensure appropriate and effective reach of engagement with communities.
4. Facilitate with training, skills, financial and other resources, community led activities and campaigns to build support for the process and shift attitudes.
5. Integrate community activity with implementation phasing and partner agency communications to ensure an effective city wide approach.
6. Develop responsive and pro-active approach to engaging widely and building community capacity using social networking as one approach.

Do you want to be a Grundtvig partner?

We are now seeking European partners who would wish to collaborate on this project through a Grundtvig Partnership scheme. We are particularly looking for partners who:

* Regularly run innovative, creative adult learning programmes especially for disaffected and socially excluded adults

* Have experience of working within Grundtvig, Comenius or Leonardo European funding schemes

* Can bring a portfolio of teaching and learning expertise to the project including technical skills such as website design, production of learning materials

If you would like to become a Grundtvig partner please contact me at:

Aspire Trust Ltd
Valkyrie Lodge
30 Valkyrie Road
Wallasey CH45 4RJ

Tel. + 44 (0) 151639 9231
Mob + 44 (0) 77422 71570
Email nowen.aspire@btconnect.com
Skype name richardnyowen

The transgressive knowledge of the cyclist: who the f#!? do they think they are? Number 3 in an the series: Knowledge, traffic and arts based research.

Whilst the knowledge of the taxi driver is in a state of crisis, and the knowledge capacities of the bus driver under-exploited, the knowledge of the cyclist is both stable and fulfilled. Stable  in the sense that they know how to get where they want to go (ie sit on saddle and peddle like crazy) and fulfilled in that there are unlikely to be any surprise passengers on the bicycle, hiding in the pannier bags ready to spring a few narrative surprises…

The cyclist knowledge is also trangressive and reflective of some problematic identity resolutions. One minute they are a law abiding traveller on the nation’s roads, the next they have become pedestrians on wheels, oblivious to the demands made by red traffic lights or pelican crossings. This transgressive performativity (identity is not who you are, it’s what you do) may provide them with additional epidemiological insights, but it also causes wider concerns amongst fellow travellers. ‘who the f#!#do they think they are?’ being a common rhetorical question posed by car drivers, relatively ignorant of the knowledge capacities of the cyclist when witnessing their delight in swopping identities.

This is the cyclist’s dilemma.  Their transgressive capabilities, whilst providing them with new insights into contemporary travelling insights is generated at a price: existential questions of who do they fundamentally think they are.

Arts based researchers would help them resolve these questions through the suitable application of a course of graffiti, bricolage and spoke-art. The nation’s roads would become safer as a result.

More travel knowledge here.