New adult learning programme for 2012: Removing the Rat Runs
We frequently use arts and creative practice in the development of innovative community engagement strategies and work directly with local communities to generate new local policies in the field of health, environment, education and culture. In 2012 we will be focusing on the health and environmental effects of urban traffic and will be doing this through the delivery of our adult learning programme, Removing the Rat Runs.
Removing the Rat Runs: calming local traffic through community actions
The ‘Rat Run’ project aims to increase local communities knowledge, skills and capabilities to reduce road traffic accidents in neighbourhoods and residential areas. Success of the speed reduction programmes in Liverpool UK, for example, has been proven to depend on good communications and building grass roots support and demand for reduced speed. It is the culture shift which ensures successful outcomes on traffic calming and road traffic accidents.
Grundtivg partners on the project will be involved in developing a European project which provides innovative insights and advice on best practice on establishing community based models of traffic calming.
Learners from the Grundtvig partners will be involved in designing local, national and European models of traffic calming based on the following model:
1. Devising a communications plan and overseeing an approach which will include
a. Identification of key stakeholders, interest groups etc and proposals for their engagement and recruitment to the campaign.
b. Utilise appropriate research to develop and co-ordinate a campaign across grassroots and influencers to achieve successful speed reduction
c. Develop key messages based on insight into attitudes, behaviours, motivations and barriers, and co-ordinate use across all partners for engagement and formal consultations to support consistency, using research to support targeting /effectiveness.
d. Develop communications protocol to ensure effective partnership approach
e. Develop supporting branding for partners to use
f. Develop a media relations strategy and action plan that will educate journalists, garner support for the agenda and result in positive media coverage.
g. Support community delivery partner / groups to run effective supporting campaigns – building community ownership and capacity
h. Evaluate the approach during delivery and refine approach in response to feedback
2. Identify community partners / organisations and individuals interested in championing this issue and taking the message into their own communities…eg schools campaigns, Councillors, parent led road safety campaigns, youth associations etc..
3. Ensure appropriate and effective reach of engagement with communities.
4. Facilitate with training, skills, financial and other resources, community led activities and campaigns to build support for the process and shift attitudes.
5. Integrate community activity with implementation phasing and partner agency communications to ensure an effective city wide approach.
6. Develop responsive and pro-active approach to engaging widely and building community capacity using social networking as one approach.
Do you want to be a Grundtvig partner?
We are now seeking European partners who would wish to collaborate on this project through a Grundtvig Partnership scheme. We are particularly looking for partners who:
* Regularly run innovative, creative adult learning programmes especially for disaffected and socially excluded adults
* Have experience of working within Grundtvig, Comenius or Leonardo European funding schemes
* Can bring a portfolio of teaching and learning expertise to the project including technical skills such as website design, production of learning materials
If you would like to become a Grundtvig partner please contact me at:
Aspire Trust Ltd
30 Valkyrie Road
Wallasey CH45 4RJ
Tel. + 44 (0) 151639 9231
Mob + 44 (0) 77422 71570
Skype name richardnyowen