It's holiday time again and stories abound of friends flying around with agendas of lands to be visited, food to be eaten and locals to be gawked at. Except that in these days of austerity, zero hours contracts and presenteeist-induced guilt, friends the length of the land are foregoing their holidays for the sake of … Continue reading Does your firm own your arse?
Start ups come in many shapes and sizes, reflect many fads and fashions and have more than their fair share of dreams and nightmares to look forward to. One thing they all have in common though is the act of trading: they all have something to sell in exchange for something else, usually, although not … Continue reading Tips for Business Start Ups: try living your life in a retailer’s shoes.
Another New Year back at work and already our New Year Resolutions are being tested by a whole host of diversions, seductions and irrelevancies. It's tough facing a New Year when the Old Thinking seems intent on holding us back, especially if you're a Start Up looking for your own special way of disrupting the … Continue reading Tips for Business Start Ups, Lessons for Life: do things differently and keep the status quo.
You’re starting up a new business and as much as you’d like to be able to start selling straight away and drawing down the king of all business start up requisites – cash – the reality is that cash isn’t going to start flowing out of that tap for some months to come. Not only do … Continue reading Tips for Business Start Ups: every question asks a story.
Martin, Madge and Moriarty are part of a refreshing new business trend: sacking your customers if they don't do what you want them to. It's refreshing because for far too long businesses have had to kowtow to the whims and vagaries of customers who never know what they want, constantly change their mind and generally … Continue reading Tips for Business Start Ups: sack your customers and grow, grow grow
One of the first most important things to do when you're setting up your new business is to make sure the name indicates what you intend to produce, service or experience. Albert wants to set up a horror theme entertainment which is designed to scare people enough to wet their pants in public. So he's … Continue reading Tips for Business Start Ups: name your business to indicate the presence of product, not its absence.
Yes, you heard it here first folks: instead of laboriously schlepping around the garden or your local park to hunt for pass-their-sell-by-date Easter Eggs, you can hunt for Easter goodies from the comfort of your own armchair, bathroom or bus queue – or wherever you read the Aspire Trust website from! During Easter Sunday, we’ll … Continue reading Celebrate Easter and join Aspire’s virtual Hunt the Easter Elephant competition!
A good friend of mine, Richard Haswell, once advised me as we looked over the wastelands of Wirral Waters pondering the wisdom of holding an arts festival there, that there was much more to a festival than having a band on a stage in a field. There had to be an air of festivity about … Continue reading Tips for business start ups: when is a festival not a festival?
Business mentoring has been getting a great press recently and for lots of good reasons: having a mentor is a great life choice for anyone in any stage of their life, not just when they’re in the process of starting up their business. But what does being a mentor actually entail? How can you become … Continue reading Like, snog, shag, marry, avoid? The relationship guide for would be business mentors.