Tips for Business Start Ups: Exciting New Website is a contradiction in terms.

Ok Harry, I know your business idea is going to occupy a special niche in your specialised niche market, and I get it that your finances stack up and that your social networking strategy has set fire to Twitter, but I’m disappointed when when you use the words ‘Exciting’ ‘New’ and ‘Website’ in the same sentence and in that order.

Websites are unfortunately not new any longer and to describe anything at all these days as ‘exciting’ demonstrates a real paucity of your stock of business adjectives. Nothing is exciting any longer Harry because its one of those adjectives that has been pummelled to death in trying to stimulate interest in products or services as diverse as coconut oil, flange sprockets and funeral services. None of these things are exciting and neither should they be.

‘Exciting’ is a word that should be reserved for events like falling off a cliff, demolishing a bank vault or being chased by a bull in a field – they’re all exciting as you’re putting your body and mind on the line, risking either impairment, arrest or death. That’s what an exciting life is all about – not getting an adrenaline rush by opening up a web page on google.

‘May you live in interesting times‘ might sound like a compliment when it fact it’s a stealth like curse: ‘may you develop an exciting new website’ has the same kind of promise – the promise of more tedious clicking, blinking and typing in registration details until you lose the will to live and phone for the exciting funeral director to relieve you of your pent up excitement.

Calling Small Business in St. Lucia: Website Design and Development for E-Commerce

We’re delighted to announce that following support from the Ministry of Commerce and Business Development in St. Lucia, Aspire will be providing a five-day training programme in Website Development to be held at the GAMA Learning Institute located at L’Anse Road, Castries, St. Lucia.

The course will provide learners with a step by step guide that will enable them to get online cheaply and easily, with minimal cost and provide impressive, trustable websites that will enable you to trade on-line securely, confidently and with style. They should be tutored through WordPress: a free, open source content management system that enables them to build your own customisable, updateable websites. Using professional templates, they will, by the end of the programme, be able to set up the appropriate website for their online shop, venue, restaurant, creative enterprise, church, school, charity or any sort of business.

Small business owners will develop the capacity to create and maintain their own E-Commerce website using a software package that will enable them to update their website as necessary. It will also facilitate online transactions or payments.

All eligible businesses are encouraged to register early as limited spots are available. For further information, feel free to contact me at nick@aspire-trust.org