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Maybe, just maybe the artist entrepreneur could answer the question of how the fuck are we going to manage when public sector funding has dried up? When audiences are becoming more conservative? When the corporates are opting for the safe and secure? When the cliches are running rings around new thinking opportunities?

Maybe, just maybe the artistic entrepreneur can see opportunities for new productions and new services…

Maybe, just maybe the artist entrepreneur can carve out new marketplaces rather than be beholden to preconceived ideas of what constitutes the marketplace…

Maybe, just maybe the artist entrepreneur could ignore boundaries of professional, amateur and community and facilitate engagement processes which work with the power of the artistic vision rather than the pragmatism of the cultural realpolitik.

Maybe, just maybe the artist entrepreneur could reimagine a future which is based on vision, critical engagement and personal and social transformation.

Maybe, just maybe the artist entrepreneur could galvanise the artist to wake up to what their power and possibilities are, and to quell their worries and anxieties.