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Business start ups can get so engrossed in the daily nitty gritty of survival, plotting the next step and welcoming the first clink of cash in the bank account that they can often forget to mark the very special moments of achievement they bring about as their business gathers pace and starts ruffling a few feathers down at the business allotment.

They plough on and on, tweaking websites, signing bank mandates and ordering shed loads of stationery ignoring the significant moments of the first sale, the first press review, the first glowing testimonial on TripAdvisor which wasn’t written by their mum or dad.

Whilst they don’t want to get carried away at every milestone by opening up a bottle of Moët, the new self found fledging entrepreneur does need to value those special moments with some out-of-the-ordinary action.

Hanging out the laundry would be one special way to mark a special day if you don’t have a collection of Union Jacks to run up your office flag pole; treat yourself to a frothy coffee using your own milk whisker if a lunch table at the Savoy is out of reach at the moment: or if needs must, dance a little jig on the edge of the station platform when you’re headed off to meet your next customer. It won’t be exactly like an out-take of Riverdance but it will give you added oomph for the day and help mark those special start up moments.