Mathew Mark Luke and John, bless the bed that I lie on.
Maggie Meg Lynn and Joan, how can I get you all sent home?

The life of the Creative is not, contrary to misguided civilian opinion, all about making product, delivering services or filing a new patent every hour on the hour. Whilst I am fervently occupied much of the week in all those activities, the work of the true Creative is done in not the doing of things but being flat on one’s back, looking out the window and reflecting.

The eight ‘Young Creatives’ that have been foisted upon me by personnel bear an uncanny resemblance to various Old Testament figures who would be better off attempting to lead the Labour Party than they would trying to usurp me as The Creative for the multinational conglomerate for which we all find ourselves sharing office sofas, laptops and broadband width.

Quite how I am going to gainfully occupy them is anybody’s guess so I am using the Lord’s Day to consider the possibilities and the what ifs: a useful tactic in the operational thinking armoury.

Whether you’re two or ninety two years old, thinking through the possibilities is essential if you need to maintain your rightful place in your organisational food chain. Calculating the consequences of the ‘what ifs’ is also paramount if you want to ensure that you’re not deemed the cause of any unfortunate accident that might fall upon anyone else who might want to disrupt your place in that organisational food chain.

Mathew Mark Luke and John; how do I get you off my back?
Maggie Meg Lynn and Joan, how can I get you all the sack?