Alfie confided in me that the beauty of running a taxi business was that you didn’t need to know many things at all to make it succeed.
You didn’t need to be able to speak – many customers preferred you not to speak in fact; you didn’t need to be able to listen as your customers could either write down or text you their destination; you didn’t need to be able to add up as the meter did all the calculations and you certainly didn’t need to know where you were or where you were going as the Satnav would do that for you.
His next business challenge was to find a way of employing drivers who didn’t know how to drive or indeed recognise a motor vehicle in the first place.
He will find a rich vein of potential employees from the job centres or universities who will only too happily join his business and apply their lack of skills of driving and knowledge about taxis to great effect. They will join the growing band of aspirant Robert de Niro brothers who are only missing the obligatory Glock which would entitle them to call themselves fully paid up members of the taxi driving profession.
The notion that a complete absence of skill and knowledge in your workforce can benefit your business is a useful one which many other start up businesses – or even longstanding corporates – would do well to learn from.
Alfie has in fact recently left a telecoms giant where the inability to communicate with human beings was a real asset. His taxi business is clearly set to go far (just make sure you don’t get in one of his cabs if you want to make it home safely).