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A cheerful start up entrepreneureuse, Jackie, has recently been constructing her business plan with huge energy, a lot of intelligence and industry savvy. She’s stepping into the world of corporate entertainment and has excelled in such matters for years: feeding her family, tending to the sick and wounded, dealing with work based audits are all transferable skills she will no doubt apply seamlessly to her new business when it hurtles down the run way and takes off – loaded no doubt with enough fuel to get her from here to there without falling out of the sky unlike, allegedly, some modern day budget airlines we could name but won’t for the fear of reprisals around the back of the allotment sheds.

Her business plan is loaded with wishes, desires, hunches and what ifs – and its been a valuable process to help her shape those wishes into something manageable and achievable. She’s done that through a quantitative process of categorising her wishes numerically – not just a simple linear scale of 1 to 10 where 1 = least desirable and 10 = most desirable, but a multi-nodal approach with 2 integers defining the state of the wish.

In this multi-nodal system, each wish has 2 integers with each integer ranging from 1 to 5. The first integer indicates the desirability level: here, 1 = a bit desirable and 5 = very desirable. The second integer indicates the plausibility level: here, 1 = not very likely to happen and 5 = very likely to happen.

So, a wish on a business plan which scores 11 is both a bit desirable but not very likely to happen. A score of 55 indicates a wish which is both very desirable and highly likely to happen.

So, if you ever get stuck with a business plan which is loaded with wishes and looks in danger of falling out of the sky with a lack of fuel to carry them all, just apply this simple multi-nodal wish list indicator. It will get all your business ducks in a line and have the added advantage of helping you get to your business destination with your passengers and crew all in one piece and no threat of industrial action and historical ignominy.