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You’ll know when you have an allotment that water is a pretty important commodity which, in this climate at the moment, runs out pdq.

So you take to watering the various plants on aforesaid allotment and realise quickly that the trees require a damn sight more water than your average marigold. They drown in the stuff; give them a tub full and it’s gone and they’re screaming in their own plant way for more. It doesn’t stop, their need for water, because they’re so damned big and greedy.

But they are what they are: trees. And they demand a lot.

Businesses are like that in the ecology they inhabit. Like it or not, there will be a tree in the midst of your business ecology which is soaking up resources which you could do with. You could do do much more with what they demand. We all know that, but the fact is, they’re a tree and you’re a marigold. You both have an equal right to inhabit and thrive in your mutual economy but they will always need more than you.

Trees in your business world ? Get over them. They’ll be here long after you, unless you take an axe to them – but then just watch how the whole climate suffers.