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Hilary came to see me today, anxious that she doesn’t think she has the same drive or entrepreneurial qualities that Hilary Devey on the Dragons Den demonstrates. She thinks her transport business is going to flounder as a result.

Richard, an earlier start up, was similarly depressed that he doesn’t have the same burning ambition as Richard Branson and that his blooming internet flowershop website will wither and die accordingly.

What Hilary and Richard are finding difficult to accept is that their entrepreneurial abilities are not merely described by their own psychological profiles, but are as dependent on their family and social contexts as they are on their own IQs, personal action plans and own brand of cussidness and obstinacy.

Contrary to much popular opinion, the success of the entrepreneur or thrusting young business person does not depend on them having bucket loads of magical DNA in their gene pool. Whatever the Richards or the Hilarys of the world might tell you, or what the press might suggest about them, their success is due as much as it is to being in the right place in the right family and social context as it is their own personal and psychological make up.

Young Hilarys and Richards alike could do their business ideas a power of good if they could literally start at home when they start their planning: see who is around them, who can help them, what they can offer in return and progress knowing that their success will be down to the gravitational pull of their relationships with their friends and their families: not their personal charisma or ability to exploit budding musicians who will go on to change the world of popular music.

More Tips for Business Start Ups here.