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There’s 1000 different cheeses to buy, 1000 types of ham to taste and 1000 glasses of wine to savour. But we only ever buy 3 or 4. From people who speak to us, are curious about us, and who look interesting to us. There’s no immediate strategy which closes one over the other; it might just be a single glance, a stumble, a misunderstanding that leads to that first transaction – but it’s not planned, strategised or considered consciously. The first trading moment may happen merely because we forget to tie up our shoelaces this morning, tripped and fell into the arms of an unsuspecting hotdog seller.