We’ve all seen them: images of businessmen and women doing what they do well – shaking hands, sat at computer terminals and looking the consummate professional in their suits and boots, ties and hankies. These are what archetypal business people look like and what they do. They sit down, they stand up. They shake hands. They grimace. They look like something out of an old Kraftwerk video.
But of course the life and style of an entrepreneur – someone who makes something out of nothing – is lot more visually complicated. They stand at ovens, they sit in boats on rivers, they may have nothing to do with a computer other than using it as target practice for their failed production line rejects.
We need to start rethinking the visual representation of business people if we want to attract new people, new ideas and new thinking to an activity which is fundamentally honourable in its intention to generate income, jobs and the economy as a whole.
Let’s see images of business activity which are less suited booted and bollocksed, and more ideosyncratic, beautiful and boundless in their vision and imagination.