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If you’re about to set up a new business then you need to know that you’re not about to enter a Newtonian type universe where every cause has an effect or where every action has a reaction. You’re joining the slippy sloppy world of quantum mechanics where minor variations in inputs have surprising unplanned and unexpected consequences on your outputs. You’ll need to be reading up on chaos theory soon.

But if you don’t have the time to wade through complexity, strange attractors and topological mixing, then here are 6 essential tips to prepare you for those next strange journeys you are about to encounter.

1. Working hard doesn’t necessarily get rewarded. You can work your backside off over many years but it’s a guarantee of nothing. There’s no straight forward logic between effort and reward.

2. The market place is not a fair equitable system which is built upon civilising values of integrity, honesty and balance. Markets are not like super-bazaars where there’s a variety of stalls selling you 7 sorts of trinkets. They’re imagined, fluid and fickle apparitions which wander Second Life. You’ll be dealing with 2 dimensional avatars not 3 dimensional people in those virtual spaces. Avatars have questionable ethics, suspect memories and indefinable bank accounts. They’re not who they say they are, they don’t do what you think they’re doing.

3. It’s not what you know, it’s not who you know either. No, it’s what you imagine that will get you through the days. What you know is probably outdated; who you know was another avatar from another second life. You can at least trust your own imagination as it resides in your mind and body, not anyone else’s.

4. Be clear what your targets are. Proper targets are things like what time you get up in the morning, how much sugar you put in your coffee and what time the bar’s open. These are knowable, quantifiable and achievable. Concepts such as wealth, love, happiness are not targets at all but mirages with a mind of their own. They will come (or not) to you when they’re ready, not when you decide you want them.

5. Will there always be trade? To paraphrase what Milo Mindbender in Catch 22 was fond of saying? No, there will always be a desire for selling and buying and pretending to buy and sell. Whether there is any actual buying and selling is another matter altogether. There will always be pretence, mirage and unexpected consequences.

6. Cash is king. This is true.